Media Design
I help my clients demonstrate their unique value through high-quality, bespoke media creation that demonstrates their unique value, clarifies/magnifies their offer, and/or positions them as thought leaders in their fields.
What's Involved?
Why Invest?
I'll work with you to:
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identify what medium is the best fit for you (eg. podcast, video channel, online courses, self-publishing)
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strategize a plan for the content
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design a process for creation and publication​
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Give your marketing team high-quality, authentic material that they can use to reach your most-aligned audience. Plant your flag, stand out, and move your industry forward.
Examples in Practice
Content creation is a combination of what you have to say plus a vehicle to share it.
These days, there are myriad ways to share your message. Below are some of the most impactful approaches in terms of reach:
Podcasting
Podcasting continues to be one of the fastest growing areas of media. It is also one of the easiest to get into, both in terms of cost and other resources. With a clear message and some relatively simple infrastructure, you can create professional-quality media that will attract customers/clients/partners and provide compelling content to share on your marketing channels.
Online Courses
Another area that has been equalized through recent tech disruption is education. If you have a specific knowledge base or are skilled at a particular kind of training, there are a number of online platforms where you can easily leverage this into an online course. Options include posting your course for sale on an online marketplace, or hosting the modules on your own website.
Self-Publishing
Having a published book builds confidence in potential clients and partners. While making a substantial profit from publishing is challenging to do, there is still nothing like a book to boost your credibility on the public stage. Being a published author on a particular subject opens doors to many engagements, such as public speaking, conferences, and podcast or news interviews.
Co-founder and Principal, Renert School
Aaron Renert, LL.B., M.Sc.
"Chris is an excellent listener and facilitator. He brings a wonderful aura of calmness that allows those around him to open up and engage in genuine discussions about what works, and what can be made better."
SAIT Professor
Dave Carlgren, Ph. D.
“Saying you listen between the lines doesn’t do it justice; you’re hearing what’s between the lines three pages ahead."
Interested in Exploring Media Design/Production with Me?
Fill out the form and we'll set up a time to talk.
